The Sr Principal, Family Office Practice Leader, PRM is the organization's most senior individual contributor and enterprise authority for Family Office risk management solutions within the Private Risk Management (PRM) practice. This role is responsible for shaping the strategic direction, market positioning, industry influence, and long-term growth of the Family Office practice while serving as the firm's foremost expert in advising family offices, ultra-high-net-worth (UHNW) families, family enterprises, private investment structures, trusts, foundations, and multigenerational wealth clients. Operating at the highest level of professional influence, this role serves as a trusted advisor to executive leadership and strategic clients, providing thought leadership and consultation on the most complex risk management, wealth preservation, and insurance challenges facing family office organizations. The Sr Principal partners with business leaders, producers, carrier executives, wealth advisors, legal professionals, and other centers of influence to drive innovation, establish market-leading capabilities, and influence enterprise priorities. As an pre-eminent professional, this role has broad organizational impact, influences business strategy across multiple practices, and is recognized both internally and externally as an industry authority. The Sr Principal leads through expertise, thought leadership, strategic influence, and relationship capital rather than formal organizational authority.

Position Summary

Primary Responsibilities

Enterprise Family Office Strategy & Practice Leadership

Establish and influence the long-term strategic vision, market direction, and growth strategy for the Family Office practice within the PRM organization.
Serve as the organization's senior authority on family office risk management, advising executive leadership on emerging trends, market opportunities, business strategy, and competitive positioning.
Drive the development of innovative service models, advisory capabilities, and risk management solutions designed specifically for family offices, UHNW families, and complex wealth structures.
Identify emerging business opportunities and market trends that impact family offices, wealth preservation strategies, and affluent client segments.
Influence enterprise-level strategic initiatives and business planning activities impacting the Family Office and Private Risk Management practices.

Complex Client Advisory & Thought Leadership

Serve as the lead advisor and escalation resource for the firm's most sophisticated family office relationships and highest-profile private client engagements.
Consult on highly complex personal and commercial risk structures involving family offices, trusts, private aviation, marine portfolios, luxury real estate, investment partnerships, family foundations, cybersecurity, executive protection, and global exposures.
Develop innovative approaches to risk management, insurance program design, and wealth preservation that support complex family enterprise objectives.
Act as a thought leader and recognized authority within the private risk management and family office community through speaking engagements, authorship, industry participation, and strategic advisory activities.
Support strategic client retention, growth, and acquisition efforts involving key family office, UHNW, and influential client relationships.

Business Development & Industry Influence

Develop executive-level relationships with family office executives, private bankers, wealth management firms, multifamily offices, trustees, estate attorneys, accountants, investment advisors, and other influential market participants.
Generate and influence high-value business opportunities through strategic networking, market engagement, and development of trusted advisor relationships.
Partner with producers and business leaders to pursue complex opportunities involving significant revenue potential and strategic importance.
Influence industry conversations, market innovation, and best practices that strengthen the firm's reputation and competitive position.
Represent the organization at industry conferences, advisory boards, professional associations, and executive-level market forums.

Carrier & Market Leadership

Maintain strategic relationships with carrier executives, specialty markets, underwriting leadership, and industry innovators.
Influence carrier product development, underwriting strategies, coverage innovation, and market access opportunities benefiting family office and UHNW clients.
Evaluate evolving carrier capabilities, emerging risk solutions, and market developments to identify opportunities for differentiation and organizational growth.
Serve as a strategic resource to senior leadership regarding carrier relationships, market trends, and placement strategies affecting complex family office clients.

Practice Development & Organizational Capability Building

Establish enterprise best practices, frameworks, methodologies, and advisory standards supporting Family Office and PRM service delivery.
Lead development of intellectual capital, market insights, educational resources, and technical guidance utilized across the organization.
Mentor senior producers, advisors, practice leaders, and specialists while advancing organizational expertise and advisory capabilities.
Guide enterprise initiatives focused on enhancing client experience, operational effectiveness, innovation, and market leadership.
Influence talent development strategies by helping define competencies, training priorities, and technical excellence standards within the Family Office practice.

Required Knowledge & Experience

Expert-level knowledge of family office operations, wealth preservation strategies, trust and estate structures, private wealth management, and sophisticated risk management practices.
Industry-leading expertise in private risk management, UHNW client advisory services, specialty insurance solutions, and complex personal risk exposures.
Comprehensive understanding of insurance brokerage operations, carrier markets, underwriting strategies, and wealth-related risk management programs.
Exceptional strategic thinking capabilities with demonstrated ability to influence business strategy, practice growth, and organizational direction.
Recognized authority and thought leader within the family office, private wealth, or private client insurance marketplace.
Demonstrated ability to influence executive stakeholders, strategic partners, industry leaders, and sophisticated clients through expertise and credibility.
Exceptional business development and relationship management skills focused on executive-level relationships and complex opportunity development.
Advanced problem-solving and consultative capabilities addressing highly complex and ambiguous business and client challenges.
Superior communication, presentation, and executive influence skills.
Ability to lead enterprise initiatives, establish industry-leading practices, and create meaningful organizational impact without direct management authority.

Qualifications

Bachelor's degree in business, finance, insurance, risk management, economics, or related field required.
Advanced degrees (MBA, JD, CFP®, or comparable graduate education) preferred.
10+ years of progressive experience in private risk management, family office advisory services, insurance brokerage, wealth management, or private banking serving family office, UHNW, private wealth, or complex client segments.
Demonstrated experience advising family offices, multigenerational wealth families, trusts, foundations, and complex private wealth organizations.
Nationally recognized expertise in Family Office risk management, private client advisory services, or related specialty disciplines preferred.
Professional designations such as CPRIA, CPCU, CIC, CRM, CAPI, CFP®, ChFC®, AEP®, or equivalent strongly preferred.
Demonstrated success influencing significant business opportunities, enterprise initiatives, and strategic client relationships.
Exceptional leadership through influence, thought leadership, and organizational impact.

The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.

The Baldwin Group

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